Harry Metcalfe

Photography licensing

Most of my photos are on Flickr under a Creative Commons attribution licence. That means anyone can use them for free, forever, including for commercial purposes as long as they credit me. The credit is important to me, and I do chase people who use them without credit. I assert my moral rights.

Sometimes a credit is awkward: packaging, an ad, a clean layout. The schedule below applies if you'd rather use one without attribution. The fee buys a release from the credit requirement and a short written licence you can keep on file. It's a bit under what you'd pay a stock library.

Per image, non-exclusive

Small commercial

Small-business website, blog post, social media, newsletter

£40

Editorial & media

Press article, magazine, book interior (one edition)

£75

Marketing & promotion

Brochures, reports, corporate site hero, slide decks, limited-run print

£150

Advertising & packaging

Paid ad campaigns, product packaging, out-of-home, anything high-reach

£400

Resale

Selling the image itself as a product — prints, posters, merchandise, print-on-demand — or sub-licensing it

From £750 by arrangement

All rights reserved

Not everything I shoot is released under Creative Commons. On Flickr those photos are marked “All rights reserved,” and some aren't published there at all. There's no free route for these: any commercial use needs a licence, not just use without a credit.

The same schedule applies. I just charge it from the first use rather than only when you want to drop the attribution. If you're not sure whether an image is Creative Commons, ask me and I'll tell you.

What the fee does and doesn't cover

Want to use an image?

Email me with a link to the photo on Flickr and a short description of how you'd like to use it, and I'll confirm the fee and send a licence.

Email me